A booth needs to have elements that catch viewers' attention.
There are several reasons to construct a presentation booth. It might be a display for a science fair, a table of merchandise at a festival or an exhibit of products at a trade show. Whatever the reason, there are some basic strategies that can make a booth stand out to attract interest and customers.
Signage
Signs are an essential part of any presentation booth. They not only give the name of your product or organization but also indicate something about your philosophy and professionalism through the use of color and text. Make sure you have professional-looking signs, and don't be afraid to invest in high-quality prints. Your signs are what will attract visitors from across the room, so make sure that they are easy to read and completely free from typos.
Lighting
Use light to emphasize part of your display. Clip-on lamps or rope lights can illuminate a table of merchandise or light any posters or text in your booth to make sure that it's easy to read. Consider the quality of lighting in the presentation space before settling on a lighting design. Brighter isn't always better, but a dimly lit presentation booth will attract fewer customers.
Demonstrations
If you have an experiment to perform or a product to demonstrate, post a schedule of demonstration times and offer them throughout the day. Practice beforehand at performing a routine and speech that shows the various ways to use your product, or explain what's going on in your experiment. Mix in humor and consider asking someone from the audience to participate, if it's safe to do so.
Multimedia
Audio-visual materials are a good way to enhance your presentation booth, especially when there isn't anyone there to demonstrate or answer questions. Produce a short video to show how your product works, or use audio to set the mood with music. While multimedia display techniques can;t take the place of a human presence, they can be a useful fill-in for breaks or to handle the crowds at peak times.
Staff
Make sure that your presentation booth is well-staffed with knowledgeable people who can answer questions and explain the product or experiment with authority. It might be best to have two people present at any given time, with different areas of expertise. Train your presentation staff in handling complaints and answering common questions, and give them instructions for telling visitors where to get more information.
Information
Make your presentation booth a place for visitors to collect information. Some conference and trade show attendees may be there on information gathering missions with no plans to buy until afterward. Have a healthy supply of business cards and fliers that visitors can take home with them. Invest in eye-catching cards that make your product clear and contain accurate, up-to-date contact information. Give these to everyone who visits as a way to remember your booth.
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