Make a Benefit Flyer
Creating a flyer to advertise your benefit is an inexpensive and effective marketing strategy. Flyers can be created easily in most word processing programs. If you have a color printer available, you can print the flyers yourself to save your organization even more money. Otherwise, you can have your benefit flyers printed at a print shop for a few cents per flyer. The key to successfully promoting your benefit with a flyer is to create an attractive flyer that will catch the eye of potential attendees.
Instructions
1. Gather all the benefit details you will need to include on the flyer. All benefit flyers include certain standard information: The benefit's name, date, time and location. You should also include the cost of admission and instructions for special dress, such as black tie or gala, if appropriate. Finally, you should include contact information, including a phone number, email and website address. Make sure you have all of this information with you before you begin designing the flyer.
2. Research examples of benefit flyers for inspiration. Use the Google image search to search the term "benefit flyers" and review a few examples. Print examples of flyers that really catch your attention and review them to figure out which elements of the design captured your attention. Notice how the most eye-catching flyers use color or an interesting image as a backdrop to the basic information about the benefit.
3. Brainstorm a catchy headline for your flyer. If the benefit has a theme, the theme should be used to create the headline. Otherwise, craft a headline that will indicate the cause attendees will be supporting. Try to keep in mind the copywriter's rule of them-text should always answer the question "What's in it for me?" for potential customers. In the case of a benefit flyer, the headline should simply explain how the attendees will have fun--or gain some type of enjoyment--while also supporting a cause that provides a solution to a particular problem.
4. Design your flyer. Open a new document in your word processing program. Use a standard 8½ inches by 11 inches page format. If using a photo for the background of the flyer, insert the photo and resize it so that it covers the page with a one or two inch border around it. Format the picture so that you can add text on top of it, then begin adding your headline and other event details. If using clip art, add your headline, event details and contact information to the page first, and then insert the clip art to the page in a way that is complementary to the text.
Once you like the overall look, print a copy for editing purposes. Review the printed version to make sure the image prints correct, the text is legible and everything is spelled correctly. Once the flyer is perfect, print the final version for distribution or take it to the copy shop to be copied.
Tags: benefit flyers, your benefit, attendees will, contact information, event details, flyer benefit, Make Benefit
