Digital-media researchers analyze new media trends.
A digital-media researcher is an advertising and media professional who is responsible for analyzing and identifying trends relating to branding and marketing effectiveness within new media (i.e., the Internet). This researcher may be either an individual contributor or part of a larger team.
Research
In an effort to gather valuable information, a digital-media researcher scours the Internet gaining an understanding of viewing and advertising trends.
Reporting
Once research is gathered, a digital-media researcher prepares a report comprising all information for presentation to management and clients.
Brand Championing
A digital-media researcher often serves as a brand champion, consulting with a research-and-development team to develop a short- and long-term branding strategy.
Education and Experience
While employers tend not to require digital-media-research candidates to possess a college degree, a high school diploma and ample professional experience are typically a must.
Salary
Those who work in digital-media research in the United States earn an average annual income of $60,000.
Tags: digital-media researcher
