Digital signage offers a more flexible communication tool.
Digital signage is a fast-growing advertising tool that provides focused target marketing and a level of efficiency traditional advertising cannot compete with. Finding the right resources to track changes in digital delivery devices, best practices and display guidelines are important for those in the industry to reap further benefit from digital signage.
Digital Signage Weekly
Packed with pertinent information on all aspects of the digital signage industry, Digital Signage Magazine offers free online and print subscriptions to qualifying applicants. The magazine's website provides digital signage guidelines and directories, a list of industry resources and a calendar of industry events. Join the discussion on Digital Signage Magazine's blogs and forums and keep track of the Digi Awards through Digital Signage Magazine's features and columns link. RSS feeds are available for news and forums. Digital Signage Magazine is published by NewBay Media.
NewBay Media, LLC.
810 Seventh Avenue, 27th Floor
New York, NY 10019
212-378-0400
digitalsignageweekly.com
Digital Place-Based Advertising Association
Digital place-based advertising includes all indoor and venue digital signage and communication devices. The Digital Place-Based Advertising Association (DPAA) develops industry standards and guidelines and provides research marketing designed to stimulate effective digital place-based project planning. An online media planning guide and audience metric guidelines, including audience metric disclosures from member companies, are available free on the DPAA website. Members gain networking access to each other and the DPAA advisory board, along with discount pricing for digital media conferences and free access to members only industry webinars.
DPAA
535 Madison Ave. 20th Floor
New York, NY 10022
646-205-8525
dp-aa.org
Outdoor Advertising Association Of America
The leading trade association for outdoor advertising in the U.S. is the Outdoor Advertising Association of America (OAAA). The OAAA promotes out-of-home advertising (OOH), also called outdoor digital advertising, as one of the fastest-growing areas in the outdoor advertising industry. The OAAA provides its membership with digital signage design guidelines, digital display case studies, regulatory guidance and a weekly newsletter called "Outdoor Outlook." A free creative library is available through the association's online portal.
OAAA
1850 M Street, N.W., Suite 1040
Washington, D.C. 20036
202-833-5566
oaaa.org
Tags: digital signage, Advertising Association, Digital Signage Magazine, Signage Magazine, Digital Signage, Advertising Association America
