Admissions directors recruit students to attend a college.
Colleges and universities typically need to maintain or increase enrollment to remain financially viable. To keep the students coming in, colleges employ admissions representatives to recruit prospective students. Admissions representatives contact high school students and their parents to attempt to persuade them to come to their institution. They also work with interested candidates on the process of gaining admission.
Function
Admissions representatives attempt to recruit students to attend their institution. This can be done by meeting prospective students in person or by contacting them via the telephone or Internet. They may also attend events such as career fairs at local high schools to meet students who are considering college and to tout the benefits of their institution.
Identification
Admissions representatives identify qualified candidates by evaluating their application for admission. They also look at information such as high school transcripts and scores on college entrance and SAT exams and may also conduct a personal interview. Once a student is accepted into the college, they may help the student and her parents obtain financial aid.
Features
In essence, college admissions representatives act in a sales function for the college, so they must have strong interpersonal and persuasive skills. They also need to have a thorough knowledge of available financial aid packages and need to keep abreast of changes in this area. The ability to work with various computer software programs is also necessary.
Considerations
While there are no specific educational requirements to become a college admissions representative, a bachelor's degree is typically required. Areas of study may include marketing or communications, and a financial background can be helpful for working with financial aid. Prior work experience in sales or personnel recruitment may also prove beneficial.
Potential
According to the PayScale, the salary range for college admissions representatives is $29,456 to $39,302 per year as of May 2010. Factors that influence salary include the level of experience and the size of the institution. MyPursuit indicates the best places to find employment are areas such as New Haven, Connecticut, and San Luis Obispo, California.
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