The official site for the Pink Ribbon campaign says that "the brightness of pink at the same time stands for hope and strength of each individual to fight its personal fight. It stands for the community making this personal fight a community responsibility." By using this symbol in your merchandise, your business is making a commitment to donate part of the proceeds from the sale of the product that displays it to breast cancer research organizations. This not only helps out a worthwhile cause, it may persuade some people to buy from you instead of the competition.
Instructions
1. Choose the organization that you wish to help support with your promotional pink ribbon campaign merchandise. A simple alternative to finding a specific one is to donate to the actual campaign itself. (Details can be found at the official site about where to send donations to numerous charities that support the cause.)
2. Manufacture, or order, some of your items in the color pink if you are able to do so. This is the hue that everyone recognizes as a product that will help raise money for breast cancer and is easily spotted when sitting on a shelf or in a store display.
3. Package items in pink, especially if you are not able to make the merchandise itself in the color. Boxes, wrappings or other packaging materials should be specially ordered to be in this hue if at all possible. Even something as simple as your price stickers being pink can catch a customer's eye.
4. Use the symbol on any product that you wish to promote when figuring out use the pink ribbon in merchandise. This ribbon can be downloaded at the official site and even if you cannot order the products or packaging in pink, placing the symbol on the items in a conspicuous place will alert customers to your promotion.
5. Advertise the amount of money that you will donate, clearly printed on the products. Whether it is a percentage, or flat rate for each item purchased, this will let buyers know how much they are helping out the organization by buying from you.
6. Keep careful track of the sales when you are using the pink ribbon in merchandise. Records are important for charitable causes; you can get into serious trouble if you do not have concrete proof that you have donated every cent that was pledged.
Tags: official site, product that, breast cancer, personal fight, pink ribbon
