An on-air personality must have talent to entertain listeners.
The life of an on-air personality certainly comes with perks, but the job requires much more than a pleasant voice. Radio emcees are often overworked and underpaid---the price of this glamorous gig. Salary figures range depending on the locale, but the typical on-air personality works six days a week for an average annual salary of $62,000.
Talking On Air
Above all else, an on-air personality must entertain an audience. Music provides only a fraction of the incentive for listeners tune in.
Producing Commercials
Pleasing clients with catchy, infectious ads consumes a large amount of an on-air personality's work day.
Interviewing
Interview skills are a must for an on-air personality.
An on-air personality must equip himself with a knack for conversation. He will frequently conduct live interviews with celebrities, local event coordinators, and listeners.
Programming the Music
Each radio station follows a format. An on-air personality must adhere to this format, while taking into consideration common song requests from listeners.
Appearing in Public
Local businesses or event coordinators often request a radio presence for promotional purposes. An on-air personality may broadcast live from these events, or just make an appearance.
Tags: on-air personality, on-air personality must, personality must, event coordinators
